Wikia

Wikia, now known as Fandom, is a social media company where users chronicle information over the subjects they love and form connections with fellow fans. Faced with a limiting brand identity that no longer served Wikia, I helped lead a brand identity refresh, resulting in a new visual language that allowed for flexibility and expression. 

Role: Lead designer, art direction

Wikia universe visuals illustrated by Invisible Creatures

 

BRAND VISUALS HIERARCHY

12 multiverse@2x12 multiverse@2x

COLOR PALETTE

3 colors43 colors4

HUBS

14 hubs@2x14 hubs@2x